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In today’s digital marketplace, building a direct-to-consumer (DTC) channel through your own e-commerce store isn’t just an option—it’s a strategic necessity for many brands and product creators. By owning your online storefront, you gain unparalleled control over the customer experience, data, and profits. But with platforms like Shopify, WooCommerce, and fully custom builds available, which one is right for you? In this article, we’ll explore the advantages of selling direct, compare it to third-party marketplaces and traditional retail, and break down the platform options to help you decide.