WWW or Non-WWW: Why Consistency is Key
September 18, 2025
In the ever-evolving world of web design, small decisions can have outsized impacts. One such decision? Whether your website’s URL starts with “www” or goes straight to the domain name, like example.com. It’s a choice that seems trivial at first glance, but getting it wrong—or worse, being inconsistent—can trip up search engines, confuse users, and even hurt your site’s performance. In this post, we’ll break down why you need to pick one version and stick to it, the benefits of proper redirects, and when (if ever) to sprinkle in that “www” for marketing flair.