Why GM Discontinuing BrightDrop was a Huge Mistake
Posted in Electric Vehicles on November 29, 2025When General Motors announced in late 2024 that it was shutting down the BrightDrop division, scattering the team, and letting their electric van program die on the vine, most observers called it a “portfolio simplification.” It wasn’t. It was one of the most self-sabotaging moves an American automaker has made in the EV era.
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