performance

In today’s fast-paced digital world, your website is often the first impression potential customers have of your business. But what if that impression is marred by slow loading times? Website performance isn’t just a technical detail—it’s a critical factor that influences user experience (UX), conversion rates, and search engine optimization (SEO). In this article, we’ll dive into why speed matters, backed by key statistics, and explore practical ways to optimize your site. We’ll also break down the request lifecycle and highlight free tools for testing performance.