Why GM Discontinuing BrightDrop was a Huge Mistake
November 29, 2025
When General Motors announced in late 2024 that it was shutting down the BrightDrop division, scattering the team, and letting their electric van program die on the vine, most observers called it a “portfolio simplification.” It wasn’t. It was one of the most self-sabotaging moves an American automaker has made in the EV era.